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Free local SEO scorecard

Local SEO,
measured clearly.

Track customer actions, completed work, and your next step with a monthly local SEO scorecard.

Use the template Read the guide
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How to use it

Compare periods with context.

  1. Choose a reporting period.Monthly is usually easier to act on than daily movement.
  2. Record a dated baseline.Use the same source and definition each time.
  3. Add context.Note seasonality, outages, campaigns, closures, tracking changes, or major website work.
  4. Choose one next action.Assign an owner and due date instead of collecting numbers without a decision.
Monthly worksheet

Local SEO scorecard

Reporting period: __________   Baseline period: __________   Review date: __________

SourceMeasureWhat to recordBaselineCurrentDirection
Search ConsoleSearch visibilityImpressions, clicks, click-through rate, and relevant queries or pages__________    
Business ProfileLocal discovery actionsProfile views, searches, calls, website clicks, messages, or directions available in the account__________    
WebsiteQualified customer actionsForms, calls, bookings, quote starts, purchases, or other events tied to a real business action__________    
Work completedInputs you controlledProfile edits, page improvements, internal links, review work, technical fixes, and content updates__________    
Important definitions

Keep each source in its lane.

Search Console describes Google Search visibility and clicks under its own reporting definitions. It does not describe every website visit or every local customer action.

Business Profile performance reports eligible profile interactions and may use different definitions, filters, and processing windows than website analytics.

Website analytics depends on the events and consent setup implemented on the site. A form submission, phone click, and qualified lead are not automatically the same thing.

Direction matters, but context decides the action. Record changes consistently and avoid treating one local rank, one month, or one blended score as the complete result.

Want help turning the scorecard into a plan?

Local Legacy Consulting connects the profile, website, local content, and measurement work around the customer actions that matter.

Discuss local visibility